2020 Virtual Programming Schedule
Monday, October 12th
12:30pm - 1:30pm ET
12:30pm - 1:30pm ET
Marketing in a Disrupted World
Cindy Davis, BBA '80
Chief Brand Officer Bed Bath & Beyond |
Kim Axel Lopdrup, BBA '80
CEO Red Lobster |
Mark Smucker, BS '92
President & CEO J.M. Smucker Company |
Moderator:
Matthew Williams, BBA '89 Visiting Clinical Professor William & Mary |
In the year 2020, audiences are both more abundant and more challenging to reach than ever. The world in which contemporary marketing occurs is a disruptive one, fragmented across audiences with diverse backgrounds and tastes, rapidly evolving technologies, and continuously proliferating channels and platforms. The savviest, most successful professionals must be able to assess the competitive landscape clearly and pinpoint the most promising opportunities to deliver targeted messaging and optimize spend. Join us as these business leaders discuss how they have changed their marketing and operations in light of the COVID-19 pandemic.
Tuesday, October 13th
12:00pm - 1:30pm ET
12:00pm - 1:30pm ET
Diversity and Inclusion: A Business Perspective
Amanda Furr, BBA '09
Diversity Business Partner |
Melvin Greer
Chief Data Scientist, Americas Intel Corporation |
Elizabeth Nieto, P '14
Head of Global Diversity & Inclusion Amazon |
Moderator:
Stephanie Appiah, JD/MBA '15 Senior Vice President, Property Management Bedrock Detroit |
Join the Mason Diversity & Inclusion Committee and the Mason Alumni of Color Network for a dialog on race and diversity with a business context focus about how companies are taking action to make their workplace more diverse and inclusive; how companies facilitate dialog about race in the workplace; what companies are doing to reinforce their corporate social responsibility programs; and what challenges companies are facing when it comes to D&I initiatives.
Wednesday, October 14th
11:00am - 12:00pm ET
11:00am - 12:00pm ET
Transitioning Principled Leadership from the Military to Business
William Busby, MBA '84
Retired Vice President IBM |
Jamar Jenkins, MBA '18, MSBA '20
Deputy CIG US Army |
C. Michael Petters,
MBA '93 President & CEO Huntington Ingalls Industries, Inc. |
Sally Ryan, MBA '95
Vice President & Chief Operating Officer Riverside Medical Group |
Moderator:
Bill Skimmyhorn Assistant Professor William & Mary |
Both active military and military veterans are considered principled leaders with tremendous capacity. What traits and practices continue between the two areas, and how does an individual flourish as a student, military officer, and an executive in the business world?
Thursday, October 15th
12:00pm - 1:00pm ET
12:00pm - 1:00pm ET
Alumni Founders Series: Founding The St. James
Kendrick Ashton, BA '98
Co-Founder & Managing Partner The St. James Group |
Craig Dixon, BBA '97, JD '00
Co-Founder & Managing Partner The St. James Group |
Moderator:
Graham Henshaw Executive Director, Alan B. Miller Entrepreneurship Center |
Hear from two alumni entrepreneurs about their journey from the halls of W&M to their eventual creation of a cutting-edge health club that hosts not only a gym supporting famous athletes but multiple restaurants and a spa.